It’s been a rare couple of months. First I inaugurate a History themed publication on the digital platform, Medium, and now I set up a Newsletter on Substack. Is it too much – or perhaps a dearth – of sunshine? Haven’t I enough filling my days? After all, there is such a thing as overcommitment. But which creative ever owns up to that?
The newsletter came about after I attended a Zoom talk by Substack, which was intriguing enough for me to explore the platform. Rather like Medium, it is a platform where subscribers – authors and readers – interact, mostly under publication banners, much as I’m building on Medium. The added bonus for subscribers to individual publications is that full posts are delivered as an email to their Inboxes.
Paying Subscribers? Much of the content is free, some behind personal author-paywalls – there are some very big hitters on Substack, from every career and walk of life.
My original intention was to use Substack for my fiction and keep Medium for non-fiction. But, while I worked out how to initiate this, I realised a writer can carry more than one ‘newsletter’.
The sharp-eyed may recognise the banner header image. It is part of the Ring of Brodgar standing stone circle of Orkney, a different aspect of the banner header to Escape Into History. It was chosen deliberately because I intend to use the same, or some of the same, history posts to reach a different audience.
Paying Subscribers? Much of the content is free, some behind personal author-paywalls – there are some very big hitters on Substack, from every career and walk of life.
My original intention was to use Substack for my fiction and keep Medium for non-fiction. But, while I worked out how to initiate this, I realised a writer can carry more than one ‘newsletter’.
The sharp-eyed may recognise the banner header image. It is part of the Ring of Brodgar standing stone circle of Orkney, a different aspect of the banner header to Escape Into History. It was chosen deliberately because I intend to use the same, or some of the same, history posts to reach a different audience.
At least, that’s the plan.
Substack offers automated promotional images for posts for a range of media. The square one to the right is handy for use on Facebook and X/Twit. Taller versions are offered for Pinterest and TikTok.
But that's enough. As ever, the learning curve is steep – alas, it goes with the territory.
If you are curious enough to have a look, here's the link: https://lindaacaster.substack.com/
If not, see you next month.
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