Today, good friend Stuart Aken launches Book 1 of a trilogy of epic fantasies, A Seared Sky: Joinings. Cracking, luminescent cover, isn't it? And this is just the tip of a gigantic launch iceberg propelled by his publisher.
Fantastic Books Publishing is from Yorkshire UK, whose sights are set on a global market and whose thinking is very much author and reader centric. Social media is not an after-thought; it permeates every thought, yet FBP's products are not digital-only; the paperback launches today, too. Readers in the UK can purchase a signed copy with a personalised message for the same price as offered by Amazon, including p&p. [Other publishers please take note.]
Supported by Twitter, the launch event is taking place on Facebook with both publisher and author at the keyboard chatting to people who drop by. There is a spectacular book trailer, supported by video interviews with the author, and the main characters, and regular give-aways. It's all listed, and being added to, under the pinned Welcome at the top of the page.
Indie authors such as myself can learn lessons here.